Family-owned manufacturing company developed a business strategy based upon an assessment of their unique capabilities to innovate in an increasingly competitive market.

This closely held family business had made significant changes in prior years by establishing a “management council” that had grown into an effective—and valued—leadership group. Having worked with the company in this previous change process, Strategies for Change Now was engaged to guide development of an updated business strategy. Consultation with the management group included research into key trends in the industry with in-depth discussions about how these trends aligned with the company’s experiences and capabilities. The resulting strategy was built on the company’s core strengths while also pushing product innovation and the development of new tactical competencies. The planning process concluded with accountabilities for implementation, and agreements in the leadership group for tracking results.